mass marketing - определение. Что такое mass marketing
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Что (кто) такое mass marketing - определение

Найдено результатов: 2049
Mass marketing         
MARKET COVERAGE STRATEGY IN WHICH A FIRM DECIDES TO IGNORE MARKET SEGMENT DIFFERENCES AND APPEAL THE WHOLE MARKET WITH ONE OFFER OR ONE STRATEGY
Mass-marketing; Massmarketing
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally, mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience.
Mass marketing fraud         
Mass-marketing fraud (or mass market fraud) is a scheme that uses mass-communication media – including telephones, the Internet, mass mailings, television, radio, and personal contact – to contact, solicit, and obtain money, funds, or other items of value from multiple victims in one or more jurisdictions. The frauds where victims part with their money by promising cash, prizes, and services and high returns on investment are part of mass market fraud.
Green marketing         
  • Overview of the different types of ecolabels used to indicate credibility to consumer.<ref name="Horne">Horne, R.E. (2009): Limits to labels: The role of eco-labels in the assessment of product sustainability and routes to sustainable consumption. International Journal of Consumer Studies, 33, 175–182.</ref>
  • Green marketing activities<ref name="Grundey"/>
  • The distribution of the different types of LOHAS.<ref name="Todd"/>
MARKETING OF PRODUCTS THAT ARE PRESUMED TO BE ENVIRONMENTALLY SAFE
Green Marketing; Environmental marketing; Sustainability marketing; Ecological marketing; Sustainable marketing; Green dollar; Ecobranding; Environmental impact of marketing
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
mass market         
  • Coca-Cola bottle, 1915
  • Colgate-Palmolive is one of a number of companies that have successfully tapped into mass markets in emerging economies
  • Model-T Ford in 1919
  • Map of E7 – major emerging markets
  • In emerging economies, consumers have a preference for unbranded goods and local markets
  • Luxury Retailer
  • Mass marketing is primarily used in commodity markets. Pictured salt workers of [[Marakkanam]], India
  • Mass Market Retailer
  • “You Press The Button, We Do the Rest”, Kodak’s campaign slogan
MARKET FOR GOODS PRODUCED ON A LARGE SCALE FOR A SIGNIFICANT NUMBER OF END CONSUMERS
Mass-market; Massmarket
1.
Mass market is used to refer to the large numbers of people who want to buy a particular product. (BUSINESS)
They now have access to the mass markets of Japan and the UK.
N-COUNT
2.
Mass-market products are designed and produced for selling to large numbers of people. (BUSINESS)
...mass-market paperbacks.
ADJ: ADJ n
mass market         
  • Coca-Cola bottle, 1915
  • Colgate-Palmolive is one of a number of companies that have successfully tapped into mass markets in emerging economies
  • Model-T Ford in 1919
  • Map of E7 – major emerging markets
  • In emerging economies, consumers have a preference for unbranded goods and local markets
  • Luxury Retailer
  • Mass marketing is primarily used in commodity markets. Pictured salt workers of [[Marakkanam]], India
  • Mass Market Retailer
  • “You Press The Button, We Do the Rest”, Kodak’s campaign slogan
MARKET FOR GOODS PRODUCED ON A LARGE SCALE FOR A SIGNIFICANT NUMBER OF END CONSUMERS
Mass-market; Massmarket
¦ noun the market for goods that are produced in large quantities.
Mass market         
  • Coca-Cola bottle, 1915
  • Colgate-Palmolive is one of a number of companies that have successfully tapped into mass markets in emerging economies
  • Model-T Ford in 1919
  • Map of E7 – major emerging markets
  • In emerging economies, consumers have a preference for unbranded goods and local markets
  • Luxury Retailer
  • Mass marketing is primarily used in commodity markets. Pictured salt workers of [[Marakkanam]], India
  • Mass Market Retailer
  • “You Press The Button, We Do the Rest”, Kodak’s campaign slogan
MARKET FOR GOODS PRODUCED ON A LARGE SCALE FOR A SIGNIFICANT NUMBER OF END CONSUMERS
Mass-market; Massmarket
The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment.
Engagement marketing         
MARKETING STRATEGY
Engagement (marketing); Advertising Engagement; Marketing Engagement; Consumer Engagement; Program engagement; Marketing engagament; Affiliate REVENUE MODEL; Affiliate revenue model; Experiential marketing; Experiential Marketing; Engagement economy; Live marketing
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Marketing agreements         
In United States agricultural policy, marketing agreements (and marketing orders) are authorized by the Agricultural Marketing Agreement Act of 1937 (50 Stat. 246), as amended).
Cause marketing         
MARKETING DONE BY A FOR-PROFIT BUSINESS THAT SEEKS TO INCREASE PROFITS AND BETTER SOCIETY IN ACCORDANCE WITH CORPORATE SOCIAL RESPONSIBILITY
Cause related marketing; Cause-related Marketing; Cause-Related Marketing; Cause Related Marketing; Cause-related marketing
Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising.
mass spectrometer         
  • [[Calutron]] mass spectrometers were used in the [[Manhattan Project]] for uranium enrichment.
  • [[Surface ionization]] source at the [[Argonne National Laboratory]] linear accelerator
  • Replica of [[F.W. Aston]]'s third mass spectrometer
  • ThermoQuest AvantGarde sector mass spectrometer
  • Quadrupole mass spectrometer and electrospray ion source used for Fenn's early work
  • Inductively coupled plasma ion source
  • [[Indianapolis Museum of Art]] conservation scientist performing [[liquid chromatography–mass spectrometry]]
  • Fourier-transform ion cyclotron resonance mass spectrometer
  • Orbitrap mass analyzer
  • TEGA]] mass spectrometer
  • MALDI]]
  • [[Toluene]] electron ionization mass spectrum
  • WB-57]] high-altitude research aircraft
ANALYTICAL TECHNIQUE BASED ON DETERMINING MASS TO CHARGE RATIO OF IONS
Mass spectrometer; Mass spectrograph; Mass spectroscopy; Mass Spectrometer; Mass Spectrometry; Mass Spectroscopy; Spectrum analysis, mass; Mass spec; Mass spectroscope; Mass spectrography; Mass analyzer; Mass Spec; Mass-spec; Mass spectrometers; Isotopic distribution; Accelerated mass spectrometer; Mass Spectrograph; Mass accuracy; Mass spectrometrist; Mass Spectrometers; Mass spectrum analyzer; Trace gas analysis; Soft ionization; Hard ionization; Applications of mass spectrometry
¦ noun an apparatus for separating isotopes, molecules, and molecular fragments according to mass by ionizing them and making them move in different paths by means of electric and magnetic fields.